PERANCANGAN MEDIA PROMOSI PRODUKSI “KOPIAH JANGANG” MENGGUNAKAN TEKNIK VIDEOGRAFI DAN SINEMATOGRAFI
Abstract
This research aims to improve promotion and information about handicraft products "Kopiah Jangang" from Beringin B Village, Tapin Regency. Currently, the production site is constrained in the sales section which only delivers from shop to shop and also the production house is constrained because it cannot use smartphones in marketing Jangang Kopiah, and there is no promotional video that can help market the product more widely. The method used is the Multimedia Development Life Cycle (MDLC). The result is a promotional video with a duration of 4:38 minutes that pays attention to each scene and the meaning that is inserted to help "Kopiah Jangang" craftsmen and the Tapin Regency Tourism Office in promoting this product. In conclusion, this promotional video successfully uses Videography and Cinematography techniques well.
Full Text:
PDFReferences
P. L. Parameswari, I. Astuti, and W. W. Ariestya, “Implementasi Metode Ahp Pada Sistem Pendukung Keputusan Pariwisata Jawa Timur,” J. Teknoinfo, vol. 16, no. 1, p. 40, 2022, doi: 10.33365/jti.v16i1.1401.
S. Hanief, Pengembangan Bisnis Pariwisata Dengan Media Sistem Informasi. Yogyakarta: Andi, 2018.
S. Widada, A. Kusuma, W. Tama, and N. Lestari, “VIDEO PROFILE SEBAGAI MEDIA PROMOSI PADA MTS AL-HUSNA YPIHN CURUG KABUPATEN TANGERANG,” CERITA, vol. 6.
I. A’lawiyyah, N. Wibisono, and N. Hardiyanto, “Proyek Perancangan Video Promosi sebagai Upaya untuk Meningkatkan Brand Awareness Kreuz Bike Indonesia di Instagram,” Pros. Ind. Res. Work. Natl. Semin., vol. 12, pp. 1316–1320, 2021, [Online]. Available: https://jurnal.polban.ac.id/ojs-3.1.2/proceeding/article/view/2932
R. Latief, Jurnalistik Sinematografi. Prenada Media, 2021. [Online]. Available: https://books.google.co.id/books?id=QtpBEAAAQBAJ
S. H. Masfian Noor, Kecamatan Candi Laras Selatan Dalam Angka 2020 | i. Rantau: CV. KBM Banjarbaru, 2020.
A. Dwi Pritama, H. Hermawan, and I. Nur Cahyani, “Implementasi Teknik Rotoscoping Pada Video Profile Tim E-Sport Amikom E-Sport Arena (Aea),” J. Teknoinfo, vol. 17, no. 1, p. 74, 2023, doi: 10.33365/jti.v17i1.1900.
F. Chaeriyantama, M. Mustika, and M. D. Dupri, “Pembuatan Video Iklan Sebagai Media Promosi Universitas Muhammadiyah Metro Menggunakan Metodem Dlc,” J. Mhs. Sist. Inf., vol. 2, no. 2, pp. 154–165, 2021, doi: 10.24127/jmsi.v2i2.1021.
H. Sugiarto, “Penerapan Multimedia Development Life Cycle Pada Aplikasi Pengenalan Abjad Dan Angka,” IJCIT (Indonesian J. Comput. Inf. Technol., vol. Vol.3 No.1, no. 1, pp. 26–31, 2018.
M. Lutfi, “‘Jurnal TRANSFORMASI (Informasi & Pengembangan Iptek)’ (STMIK BINA PATRIA) MODEL PENGEMBANGAN MULTIMEDIA EDUTAINMENT UNTUK PEMBELAJARAN HURUF HIJAIYAH PADA ANAK USIA DINI,” 2019.
D. I. Desrianti, A. Zainudin, and W. Andriyan, “PERANCANGAN VIDEO SAFETY INDUCTION PADA PT GMF AEROASIA TBK SEBAGAI MEDIA INFORMASI KESELAMATAN KERJA,” vol. 1, no. 1, p. 2020.
J. Enterprise, Panduan Adobe Illustrator. Elex Media Komputindo, 2020. [Online]. Available: https://books.google.co.id/books?id=nFnYDwAAQBAJ
J. Enterprise, Adobe After Effects Komplet (Update Version). Elex Media Komputindo, 2024. [Online]. Available: https://books.google.co.id/books?id=mpr7EAAAQBAJ
A. T. Ramadhan and U. Khabibah, “Media Promosi Menggunakan Adobe Premiere Pro CC Untuk Pembuatan Video Iklan Pada Sepasang Shoes and Care Malang,” J. Apl. Bisnis, vol. 7, pp. 7–10, 2021.
DOI: https://doi.org/10.33365/jti.v18i2.4186
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Jiki Romadoni
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
JURNAL TEKNOINFO
Published by Universitas Teknokrat Indonesia
Organized by Prodi S1 Informatika FTIK Universitas Teknokrat Indonesia
W: http://ejurnal.teknokrat.ac.id/index.php/teknoinfo/index
E : teknoinfo@teknokrat.ac.id.
Jl. Zainal Abidin Pagaralam, No.9-11, Labuhan Ratu, Bandarlampung
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jumlah Pengunjung : View Teknoinfo StatsCounter