THE INFLUENCE FACTORS OF CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE FOOD DELIVERY SERVICES

Dian Novita, Nurul Husna

Abstract


The aims of this study is to investigate what are the influence factors of consumer behavioral intention toward online food delivery services (OFD). 200 valid questionnaires were collected to empirically test the research  model using partial least square (PLS) path modelling approach. The result imply that proposed hypotheses were supported except for the relationship between prior saving orientation and convenience motivation.


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References


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Copyright (c) 2020 Dian Novita, Nurul Husna

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TECHNOBIZ: International Journal of Business
Published by Universitas Teknokrat Indonesia
Organized by Fakultas Ekonomi dan Bisnis, Universitas Teknokrat Indonesia
W: http://ejurnal.teknokrat.ac.id/index.php/technobiz
E : technobiz@teknokrat.ac.id.
Jl. Zainal Abidin Pagaralam, No.9-11, Labuhan Ratu, Bandarlampung

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.



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