Pemanfaatan SEO (Search Engine Optimization) dalam meningkatkan Penjualan Produk Speaker X9 Pro Audio dalam Kewirausahaan Bidang Pendidikan

Christian Tonyjanto, I Gusti Putu I Gusti Putu Sudiarta, I Made Sutajaya, Agus Tommy Adi Prawira Kusuma, Ida Bagus Neo Kurnia Amadea

Abstract


SEO has long been known by many people, with the aim of increasing the number of visitors on networking pages. Where the network page, has information in the form of goods, products or services offered. In the research conducted, SEO is specifically designed to market products in the form of speaker goods which have the aim of introducing students to entrepreneurship training with business capital that is not large, but can generate and carry out small entrepreneurship. By building small entrepreneurship, training students to get to know digital marketing with the help of using an application from Tokopedia. The learning process is carried out using the simple ADDIE method to be able to understand and prepare the product to be offered

Full Text:

PDF

References


Purwana, D, Rahmi, R, & Aditya, S 2017, 'Pemanfaatan digital marketing bagi usaha mikro, kecil, dan menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit', Jurnal Pemberdayaan Masyarakat …, journal.unj.ac.id, http://journal.unj.ac.id/unj/index.php/jpm/article/view/1781

Chaffey, D, & Smith, PR 2022, 'Digital marketing excellence: planning, optimizing and integrating online marketing', books.google.com, https://books.google.com/books?hl=en&lr=&id=GmmdEAAAQBAJ&oi=fnd&pg=PP1&dq=search+engine+optimization&ots=aux-1AE3b4&sig=IHC73ek5nkzt2BuZtStkTb8CAsY

Nielsen, R Kleis, & Ganter, SA 2018, 'Dealing with digital intermediaries: A case study of the relations between publishers and platforms', New media &society, journals.sagepub.com, https://doi.org/10.1177/1461444817701318

Aswani, R, Kar, AK, Ilavarasan, PV, & Dwivedi, YK 2018, 'Search engine marketing is not all gold: Insights from Twitter and SEOClerks', International Journal of …, Elsevier, https://www.sciencedirect.com/science/article/pii/S0268401217304048

Hartanto, Y, Firmansyah, MA, & ... 2022, 'Implementation Digital Marketing Pesona 88 Curup in to Build Image for the Decision of Visit Tourist Attraction', 4th Social and Humanities …, atlantis-press.com, https://www.atlantis-press.com/proceedings/sores-21/125973433

Duvaud, S, Gabella, C, Lisacek, F, & ... 2021, 'Expasy, the Swiss Bioinformatics Resource Portal, as designed by its users', Nucleic Acids …, academic.oup.com, https://academic.oup.com/nar/article-abstract/49/W1/W216/6225225

Hu, Y, Da, Q, Zeng, A, Yu, Y, & Xu, Y 2018, 'Reinforcement learning to rank in e-commerce search engine: Formalization, analysis, and application', Proceedings of the 24th ACM SIGKDD …, dl.acm.org, https://doi.org/10.1145/3219819.3219846

Vieira, VA, Almeida, MIS de, Agnihotri, R, & ... 2019, 'In pursuit of an effective B2B digital marketing strategy in an emerging market', Journal of the Academy …, Springer, https://doi.org/10.1007/s11747-019-00687-1

Key, TM 2017, 'Domains of digital marketing channels in the sharing economy', Journal of Marketing Channels, Taylor &Francis, https://doi.org/10.1080/1046669X.2017.1346977

Olson, EM, Olson, KM, Czaplewski, AJ, & Key, TM 2021, 'Business strategy and the management of digital marketing', Business horizons, Elsevier, https://www.sciencedirect.com/science/article/pii/S0007681320301567




DOI: https://doi.org/10.33365/jsstcs.v5i1.2927

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Christian Tonyjanto, I Gusti Putu Sudiarta, I Made Sutajaya, Agus Tommy Adi Prawira Kusuma, Ida Bagus Neo Kurnia Amadea

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


Journal of Social Sciences and Technology for Community Service (JSSTCS)
Published by Universitas Teknokrat Indonesia
Organized by LPPM (Lembaga Penelitian dan Pengabdian Masyarakat)  - Universitas Teknokrat Indonesia
Jl. Zainal Abidin Pagaralam, No.9-11, Labuhanratu, Bandarlampung, Indonesia
Telepon : 0721 70 20 22
W : https://ejurnal.teknokrat.ac.id/index.php/JSSTCS/index
E : abdimas@teknokrat.ac.id.

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats